That sounds (aka tone) delicious (flavor) are all useful techniques in getting the message across and making information memorable.
TONE – is my content
FLAVOR – is my creative license
- Case Study
Adult learn by adopting the WIIFM (What’s in it for me?) approach! Remember that the website has a good balance of meaning, content and design.
Set a rhythm and be consistent when creating headings. It can be a question, sentence, phrase, call for action or imperative.
Linguistic patterns also add interest to content for example:
Play on words: using puns, similes and metaphors
Word Connotations (writing/ scribbling)
Word Associations (laugh/Joke)
Add meaning with descriptions/ adjectives. Use cliches i.e. “think outside the box”