That sounds delicious

That sounds (aka tone) delicious (flavor) are all useful techniques in getting the message across and making information memorable.

TONE – is my content

  • Technical
  • Formal
  • Personal
  • Promotional

FLAVOR – is my creative license

  • Humor
  • Metaphors
  • Anecdotes
  • Case Study

Adult learn by adopting the WIIFM (What’s in it for me?) approach!  Remember that the website has a good balance of meaning, content and design.

Set a rhythm and be consistent when creating headings.  It can be a question, sentence, phrase, call for action or imperative.

Linguistic patterns also add interest to content for example:
Play on words: using puns, similes and metaphors
Dictionary Definitions
Word Connotations (writing/ scribbling)
Word Associations (laugh/Joke)

Add meaning with descriptions/ adjectives.  Use cliches i.e. “think outside the box”

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