Content Organization

In one of my earlier blogs, I mentioned that it’s content is included based on “Need to have” not “Nice to Have”  Once the content has been filtered in this fashion, the task of “Chunking” begins. The term chunking describes the process of organizing and displaying information in a way that gives pattern and.   Here are some simple steps to get started: Step 1 Categorize Information into meaningful “Chucks” Step 2 Assign Priority “Hierarchy” Step 3 Create Relationship Step 4 Analyse Function.

Here are a few examples of information can be “Chunked”

  1. Alphabetical
  2. Chronological
  3. Geographical
  4. Scale
  5. Numerical
  6. Random
  7. Categorical

Ahh, seven sexamples: Coincidence? Let’s not forget, “The magical number seven, plus or minus two” where the number of objects a human can hold in working memory is seven with two to three bits of information. This is important when deciding how the information will be organized.

Similarity, Advance Organizer and Color
Incorporating similarity in design is a visual way of chunking like elements that are related.  Increased Similarity results in simplicity and reinforces relatedness of design elements.  In order of least effective to most effective the following groupings can be used to facilitate similarity:

  • Shapes – Weak
  • Size – Better
  • Color – Best (less is more, do not exceed 5 colors at a time)

Although it’s a more visual representation, Similarity is much like to an instructional technique that helps people understand information in terms that they already know called Advance Organizer.  It usually begins with an introduction and takes a linear approach to learning that can be presented in two different ways:

1)      Expository  (little to no knowledge on information)

2)      Comparative (knowledge exists and leverages familiarity)

We can link this principle back to the design of the Hierarchy of Needs Model, as this principle is designed using the hierarchy approach.


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