What is Visual Design and Display of information? To me – EVERYTHING!! Being a visual learner myself, the images, layout, typography, color and style is critical in the overall effectiveness of getting the message across.
I like to see what others think! Engage my senses; bring words, images and shapes together to enhance communication. The more multi- sensory the learning experience (Especially visually for me), the more memorable it becomes!
It starts with a vision and a solid plan. Vision is the overall goals and objectives set out by designer whether its educational or commercial. It’s the overall message that will be conveyed. Have solid content and filtered information eliminating the “nice to knows” and including only the “need to knows”. Planning involves identifying the Purpose – what type of site is it? (Educational, Business, Institutional, Personal ect) Identifying your audience and designing keeping in mind the lowest common denominator As Aristotle said “The audience is everything”. Context – what is the big picture; seeing the forest through the trees. Considering things like brand imaging to ensure cohesive identity with to company look and feel when designing. Statement of Purpose is then created by combining all the above to ensure a clear and concise explanation out outcome.
Great companies have a solid Vision and Mission (ie plan) Great websites are no different so lets get started!!